Tuesday, May 26, 2009

Notes on Kay O'Halloran's multimodal approach

Kay O'Halloran is talking and first sets the need for studies to understand the information age. She has been a mathematician and maths teacher and now a linguistics scholar. Her first presentations are on multimodal research. She states that signs or mathematical notation or semiotic resources are tools for thinking. This theory becomes multimodal social semiotics. She draws from Halliday's structural functional linguistics(1978, 1994[1985]). There is also critical discourse analysis from Noriss.

Her lab is here http://multimodal-analysis-lab.org/

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