Sunday, June 08, 2008

Interesting but not very complex reading and could be considered ageist in its failings.

I am reading this book right now amongst others.

Salkowitz, Rob. Generation Blend: Managing Across the Technology Age Gap (Hoboken, N.J.: John Wiley & Sons, 2008)
While this book is interesting and covers a vast array technological areas it falls short of having any details. The reason it fails is that it only assumes youth are better and more comfortable with technology and such things as web 2.0 and does not hold back from this view. Again and again the old are considered technological deficient and the youth technologically gifted. So no matter what technology or workplace practice the author examines he does not change from this perspective. This could have been a much more interesting book with much more results. I would suggest the author embark on empirical studies to back up his points. This book is signed off on by Microsoft which is mud on their fenders in my opinion.

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